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Schaad Design Services
I enjoy design - whether it's a web site, brochure, identity kit, CD cover, photograph, peanut butter and jelly sandwich... I'm the guy taking too long to check out at Wal-Mart because I'm stuck in front of a magazine complaining about the overuse of Avant Garde as a typeface. (Just hit us when we do that.) I enjoy deconstructing the design of just about everything. Why is that candy bar wrapper like that? (And it has how many carbs? Sigh.) Could that sign be more effective? Am I ever going to get out of the Molasses Swamp?
My passion, though, is generating ideas. I have a theory that most things aren't as good as they could be - they're only good enough. We make something good enough and then move on to the next challenge. Which means that there are opportunities for improvement everywhere. Opportunities that differentiate businesses from one another and make a tangible difference in people's lives.
I would love an opportunity to discuss my services in person, over the phone, via IM or email - whatever is most convenient for you. As a designer with almost twenty years of experience I can help with just about any project you have, but where I excel is providing insight and inspiration to go beyond the design process and offer quantitative improvements to you organization. My skills include:
  • Graphic design, including identity work, brochures, book covers, photo editing, posters, packaging
  • Web design, including graphic work, standards-compliant coding, javascript, flash, search engine optimization
  • HTML email design and coding
  • Business development
  • Marketing research
  • Creative writing
  • Idea generation and experience engineering
I'm available to answer any questions you might have.